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Tech 2020-05-29T02:21:59Z
Dorsey trump 4:3

Trump has officially declared war on Twitter and Facebook. Here's the latest on the executive order targeting social media and the reaction at internet companies.

Trump's executive order represents a direct challenge to social media companies like Twitter and Facebook, but legal experts say it faces steep hurdles.
Tech 2020-05-29T01:34:35Z
Trump executive order

Read the full executive order about social media companies that President Trump signed

Here's the full text of the executive order released signed by President Trump that seeks "transparency and accountability from online platforms."
BI Prime Tech 2020-05-28T23:43:53Z
donald trump mark zuckerberg white house oval office

Facebook tried to appease its conservative critics for years. It got hit by Trump's executive order on social media anyway.

Facebook has desperately fought to avoid allegations of anti-conservative bias for years, but it hasn't helped.
Tech 2020-05-28T23:18:47Z

Trump's executive order calls out YouTube, Instagram, Twitter, and Facebook — but Google's name curiously disappeared from the final version of the order

Trump's executive order namechecked a handful of tech companies, but tried to spare Google with a strange tweak of phrasing.
BI Prime Tech 2020-05-28T18:21:07Z

Trump is effectively inciting harassment of a Twitter employee in response to its content-policy enforcement. The company is in an impossible position.

Does Twitter back down, making a mockery of its rules — or hold firm and face escalating attacks and political scrutiny?
BI Prime Media 2020-05-28T17:48:52Z

Inside the intricate TikTok campaign that helped Surfaces' 'Sunday Best' become a global hit and the Gen Z company behind it

Business Insider spoke with the head of marketing and strategy at Flighthouse about the company's strategy for making a song trend on TikTok.
Retail 2020-05-28T14:53:45Z

Starbucks reusable cups sales are exploding on resale sites as people pay 5 times original prices for a sense of coffee shop normalcy

Starbucks is the No. 1 trending brand on fashion resale site Poshmark, with the CEO saying people have been struck with Starbucks nostalgia during quarantine.
BI Prime Media 2020-05-28T14:15:00Z

YouTube star LaurDIY is hosting a new HBO Max series. She shared how she built her business empire from search to merch to streaming TV.

Lauren Riihimaki shared her journey on YouTube, which started during her first year of college, and how she's expanded her digital brand.
BI Prime Media 2020-05-28T13:02:00Z

Eminem has joined an invite-only startup that's betting texting between celebs and fans will become a big business

The music artist Eminem joined the text-marketing app Community this week, announcing to fans that they can text him at 313-666-7440.
Media 2020-05-28T12:21:00Z

Eminem joins a secretive text-message startup, sponsored content rates drop, and a new media kit library

This week's rundown includes how a personal-finance YouTuber went from filming videos in a Walmart parking lot to building a lucrative career online.
Insider Intelligence 2020-05-28T09:00:00Z

The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising

People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
BI Prime Tech 2020-05-28T01:45:31Z

Trump is unleashing an executive order against social media companies, and it could trigger a legal fight they desperately want to avoid

Conservatives have claimed for years that they are being deliberately censored by social media companies — and now Trump is promising to take action.
BI Prime Tech 2020-05-27T21:27:55Z
BI Prime Retail 2020-05-27T21:12:00Z

Makeup sales were down 22% during the first quarter, but Urban Decay founder predicts a boon in brow, mascara, and liner, as we peer at each other from behind our masks'

Urban Decay founder Wende Zomnir says the recession sparked by the pandemic will rejuvenate cosmetics sales, citing the "Lipstick Index."
Tech 2020-05-27T19:10:34Z

Instagram will let influencers make money off ads on IGTV content, following in the footsteps of YouTube's revenue-sharing model

Instagram will reportedly share with creators 55% of the ad revenue they generate — the same amount YouTube offers with its ad revenue-sharing model.
BI Prime Media 2020-05-27T19:07:00Z

4 real media kit examples that influencers on YouTube, Instagram, and TikTok use to get brand sponsorships

Business Insider spoke to 4 influencers on social media who shared the exact media kits they use to land sponsorships, which include rates.
BI Prime Advertising 2020-05-27T18:51:00Z

Instacart is gearing up to compete with Walmart and Amazon's advertising business as online grocery shopping soars

The grocery startup has rolled out a new self-serve advertising-buying tool for brands and agencies.
BI Prime Advertising 2020-05-27T18:37:00Z

Inside Hill + Knowlton's struggle to turn around the fading PR giant and a look at its strategy

The firm had cut billing rates, changed its business strategy, and restructured, but the pandemic's impact led it to lay off staff.
BI Prime Media 2020-05-27T18:15:00Z

Meet the 20 most powerful WarnerMedia execs and their top deputies. Here are the leaders who will help HBO Max battle Netflix and define AT&T's TV future.

WarnerMedia's new CEO started Friday, culminating nearly two years of high-profile executive moves spurred by AT&T's acquisition of Time Warner.
Tech 2020-05-27T13:45:13Z

The real threat to Facebook and Twitter isn't a pandemic or a president

This week in Trending, we look at the latest round of problems involving social media companies as well as the debate over the Silicon Valley exodus.
BI Prime Media 2020-05-27T13:03:00Z

Inside the marketing strategy for HBO Max, AT&T's $4 billion answer to Netflix

HBO saw from shows like "Game of Thrones" how culturally hitting moments spur viewership, and its streaming sister, HBO Max, is embracing social.
BI Prime Tech 2020-05-26T23:28:31Z

Facebook is about to hold its annual shareholder meeting, but there's only one shareholder who matters: Mark Zuckerberg

Facebook shareholders want CEO Mark Zuckerberg to appoint an independent chair to its board of directors. That's not going to happen.
BI Prime Media 2020-05-26T23:06:00Z

22% of influencers have lowered their sponsored content prices in recent weeks, according to a survey of 515 creators

Influencers are dropping their prices as fewer brands activate campaigns during the coronavirus pandemic, according to a new survey of 515 creators.
Retail 2020-05-26T21:16:26Z

A California McDonald's was forced to close after 22 workers walked out in protest of the fast-food giant's response to the coronavirus

Employees said they were told to use coffee filters or dog diapers as the location ran out of masks.
Tech 2020-05-26T20:22:47Z

11 local news stations praised Amazon's health and safety practices but didn't tell viewers the company had provided the content

The nearly identical segments aired a day before Amazon's annual shareholder meeting, where investors plan to press the company on its safety record.
Tech 2020-05-26T20:21:37Z

Zuckerberg reportedly brushed aside internal research that showed Facebook exposed users to more and more extreme views, saying he never wanted the topic brought to him again

After Facebook researchers found the site contributed to divisive rhetoric, executives reportedly nixed proposed changes for fear of appearing biased.
Advertising 2020-05-26T20:06:52Z

Inside PR firm Hill + Knowlton's turnaround effort, and which media companies and platforms are poised to benefit from the pandemic

With advertisers pulling back on spending, ad buyers have also started scrutinizing media companies and publishers more closely.
BI Prime Advertising 2020-05-26T19:15:00Z

Panera Bread has hired former Kraft Heinz CMO Eduardo Luz as its chief brand and concept officer

Luz joins Panera on the heels of launching a grocery delivery service as restaurants get crushed by the coronavirus.
Tech 2020-05-26T18:40:00Z

The life and career rise of Instagram head Adam Mosseri, the Facebook exec behind 'like' counts disappearing

Adam Mosseri has now been the head of Instagram for over a year, ever since the photo-sharing app's cofounders abruptly left their jobs at Facebook.
BI Prime Tech 2020-05-26T18:24:43Z

One-third of Bay Area tech workers say they'd consider leaving if they could permanently work remotely — even if it meant a pay cut

The COVID-19 pandemic may radically reshape the home of the American tech industry for years to come.
BI Prime Advertising 2020-05-26T16:39:00Z

Why The Atlantic cut 17% of staff despite having a subscriptions surge and billionaire backer

Its recent subscription gains weren't enough to offset declines in advertising and live events revenue, but not all media outlets are doomed.
Retail 2020-05-26T15:48:07Z

A North Carolina hair salon banned Tyson workers as meat processing plants become coronavirus hot spots

A North Carolina hair salon banned workers from a nearby Tyson poultry plant from getting their hair cut, after COVID-19 outbreak at the plant.
BI Prime Advertising 2020-05-26T15:21:00Z

The CMO of 1-800-Flowers reveals how it's adapting its business and advertising as people send more flowers during the pandemic

The company is taking advantage of low media prices by spending more on search marketing, mobile, and video advertising.
BI Prime Advertising 2020-05-26T14:18:00Z

IAC's Dotdash is setting its sights on selling products like paint and bedsheets after building a profitable business on evergreen service content

The digital media company has benefited from having content and products that are well suited to life in lockdown.
Retail 2020-05-26T13:56:01Z

Krispy Kreme is giving away free doughnuts for five days straight, celebrating its first ever National Doughnut Week

"National Doughnut Day is one of our favorite holidays to celebrate, but with days starting to blur together, we want to make sure it's easier than ever for fans to participate," said Krispy Kreme CMO Dave Skena.
Media 2020-05-26T13:35:46Z

Seeking nominations for the top investors in the digital creator and influencer industry

Business Insider is putting together a power list of the top venture capital and investment professionals who are powering the creator economy.
BI Prime Media 2020-05-26T13:13:00Z

$220,000 from YouTube last year: How a personal-finance creator went from filming videos in a Walmart parking lot to a lucrative career

Ryan Scribner has 623,000 subscribers on YouTube and shares tips on the best investing apps and stock market advice with his followers.
BI Prime Advertising 2020-05-26T12:56:00Z

16 ad buyers tell us which media companies are poised to benefit the most in the pandemic, like Roku and Fox

Coronavirus has sped up trends like the rise of OTT, publisher consolidation, and Amazon's growing ad business.
BI Prime Media 2020-05-26T12:19:00Z

A YouTube creator with 2 million subscribers shares the exact 24-page media kit she uses to get brand sponsorships

In 2019, Mogilko refused over 30 companies for a brand campaign, only promoting brands she's highly interested in, according to her media kit.
BI Prime Media 2020-05-26T12:10:00Z

How much money a YouTube star with 100,000 subscribers makes: fitness influencer

YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos.
Advertising 2020-05-26T04:02:00Z

Analyzing Instagram user growth and usage patterns in 2020

eMarketer shares key insights on how Instagram user growth and usage patterns will evolve in 2020.
BI Prime Advertising 2020-05-25T12:01:00Z

Leaked documents show what WPP's PR firm Hill + Knowlton Strategies is charging clients for 2020

Hill + Knowlton hopes the new billing rates will help turn around its U.S. business, which has been fading for years.
BI Prime Tech 2020-05-23T12:00:00Z

The remote work boom will make it harder for big tech companies like Facebook and Google to recruit top talent. That's a good thing.

Lavish perks are meaningless if you're not working in an office — so workers will look elsewhere for job satisfaction.
Advertising 2020-05-22T20:23:00Z

Here are 18 firms that sellers and advertisers depend on to navigate Amazon

A group of Amazon-focused companies promises brands e-commerce expertise and tools they can't get directly from the e-commerce giant.
BI Prime Advertising 2020-05-22T19:36:23Z

PayPal parts ways with CMO and former Apple executive Allison Johnson after 18 months

The fintech company said her departure was part of an effort to restructure a marketing organization that was a series of regional hubs.
BI Prime Tech 2020-05-22T18:32:00Z

A Sam Altman-backed housebuilding startup is trying to convince tech workers to abandon the high-priced Bay Area as remote work gains in popularity

Atmos wants to show people what their San Francisco rent checks could get them if they worked remotely elsewhere in the US.
Retail 2020-05-22T16:59:40Z

Denny's is permanently closing 15 restaurants. Here's the list.

Denny's closures can be tied to "unforeseeable business circumstances prompted by COVID-19," according to WARN notices.
Retail 2020-05-22T16:43:17Z

Burger King debuts 'social-distance crowns' in Germany as restaurants test quirky ways to keep customers apart

Burger King debuted "social distance crowns" that keep customers 6 feet away from each other in Germany.
BI Prime Advertising 2020-05-22T15:47:00Z

CEOs of the biggest ad holding companies including Omnicom and Dentsu say offices will reopen slowly and staffers won't be required to come back

WPP, Omnicom, Publicis, IPG, Dentsu, and MDC Partners plan to move slowly, with some taking a phased approach.
BI Prime Advertising 2020-05-22T15:35:00Z

How a consulting firm that's worked for Disney and Google repurposed its consumer research to help test people for COVID-19

LRW Group collaborated with LA County and USC to develop tests showing the virus was far more common — and less lethal — than thought.
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